Born from a love ofJapan's hidden depths
To bridge Japan and the world through travel, business, and meaningful experiences.
To become the most trusted partner for global travelers and businesses in Japan.
We work through Connection, Thoughtfulness, Seamlessness, Trust, and Local Expertise.
Bridging Japanand the world
Yumelia was founded in 2025 with a clear purpose: to serve as a trusted bridge between Japan and the world — through travel, business, and meaningful exchange.
We work with international travellers and organisations who want more than surface-level access to Japan. Our role is to listen carefully, open the right doors, and ensure that every encounter with Japan is as authentic as it is exceptional.
The world's most trustedguide to Japan
Every client should feel that coming to Yumelia was one of the best decisions they made. That standard guides everything we do.
Connection
We connect people, businesses, and cultures across borders.
Thoughtfulness
We think deeply about what each client truly needs.
Seamlessness
We remove complexity so our clients can move forward with confidence.
Trust
We build trust through honesty, clarity, and reliable execution.
Local Expertise
We use deep local knowledge to create access, value, and opportunity.
Yuri Hayashi
Founder & CEO
After graduating from the University of Tokyo, Faculty of Engineering, Yuri spent around four years at PwC Consulting, focusing on business transformation and system implementation. She then founded Yumelia, providing travel arrangements for inbound visitors, on-the-ground corporate support, and Japan market-entry support for overseas companies. Drawing on the problem-solving skills honed in consulting, she delivers high-quality experiences and support tailored to each client's goals.